It is the digital age and all businesses must have a presence on the internet if they wish to compete in their industry. To the eyes of a consumer, having a quality, professionally designed website is a measure of how successful your business is and how likely you are to remain in business.
What makes a website Design effective or compelling?
Is it the outward-facing design that pulls readers in?
Development and design must work together, speak to each other and develop a holistic perspective on their impact to create a meaningful, workable and effective websites.
Small- and medium-sized companies looking for a website or a re-design of their existing website may be confused by the blurred lines surrounding the terms “Web Design” and “Web Development.” Although there are individuals that are able to do both, many companies have dedicated designers which create the website layout and then hand the design files over to a programmer who completes the development stage.
Using a professional Website Designer to create you’re your website gives you many advantages over competitors. They know what is appealing to people and they understand what must be placed on the site to make competitive with others in your industry.
Some of the basic design elements that can help you communicate with your visitors effectively are:
- Titles& headers
- Textual Content
- Layout etc.
Websites that can effectively communicate with their visitors benefits can bring in several results and also helps in
- Improve your branding
- Reduce bounce rates
- Generate more leads, sales and subscribers.
Be very clear about what you want to do on your site. You may have more than one kind of user and the different users may be looking for different things when they arrive at your site. What stage of the buying cycle are they in when they arrive? The sources which can help you to determine what the user’s goals are:
- Support call data
- Field surveys
- Speaking with current customers
- Analyzing web traffic patterns on your current site
- Look at referring data from search engines and other sites
When visiting a website, you are only looking at one side of the coin. On the flip side is development. But just because you can’t see the development take place doesn’t mean it’s not equally important. The site needs to be built efficiently so the information can go all the way to space and back before the view loses interest. Load times are crucial, as is browser compatibility and reliable hosting. Make sure you have proper analytics set up to analyze your consumer base.
A great deal of website design and planning should be concentrated on the landing pages of your website. Landing pages provides a unique platform, where you can highlight the products and services offering very effectively. If the landing pages content is not effectively organized, then it will probably have an adverse effect on your efforts to engage with the potential customers and as a result you might reduce sales.
Build a search engine friendly site and ensure your keywords are prominent, write relevant titles and headers, provide keyword rich content. Make sure you have lots of internal links for the robots to follow and if you really want to keep it simple, make sure your pages are properly structured using CSS instead of tables and frames.